Kanye West writes 86-tweet opus about fame, fashion and new company

Kenye West

Rapper Kanye West has debunked a fake Twitter page devoted to his clothing line and launched into a stream of consciousness-style series of tweets.

In his 86-tweet opus over three hours, he quoted Leonardo da Vinci and George Bernard Shaw and said he wanted to pick up from where creative types such as Michael Jackson, Alexander McQueen and Steve Jobs had left off.

In what could have been seen as an attempt to fire back at critics of his fashion line, which debuted in Paris in October, West gave a rundown of his industry chops, and emphasised that he's using money out of his own pocket to "follow my passion."

According to West, DONDA, which is named after his mother who died in 2007 of complications from cosmetic surgery, will comprise more than 22 divisions "with a goal to make products and experiences that people want and can afford."

West said the company will hire everyone from architects to nutritionists to doctors to teachers, and said his recent Watch the Throne tour with Jay-Z was an example of what a "Donda Experience" can be.

He also broadcast an email address where interested parties can reach him.

The 34-year-old mentioned working on a sci-fi film and designing the MTV Awards and being approached to work on a film version of The Jetsons.

"What good is fame and prestige if you can't use it to help people... I want to help by doing what I know how to do best .. create," one tweet read.

"I want to put creatives in a room together with like minds that are all waaaay doper than me," he wrote. "We want to help simplify and aesthetically improve everything we see hear, touch, taste and feel."

He alluded to a famous quote attributed to Irish playwright Shaw to drive his point home, saying, "If you have an apple and I have an apple and we exchange these apples then you and I will still each have one apple.

"But if you have an idea and I have an idea and we exchange these ideas, then each of us will have two ideas."

The rapper also said he wants to fix America's schools.

"There are so many broken systems from the economy to school systems jail systems... we need experts for this," West complained, adding that he and director Spike Jonze "want to do a summer school that tries new forms of curriculum."

"I care about people who have never heard of me," West wrote. "There are over 7 billion people on the planet now."

Never shy about expressing himself, the multi-Grammy winner is also no stranger to headline-grabbing controversy.

The Heartless singer was slammed in 2005 for declaring that then US President George W. Bush "doesn't care about black people" on a nationally televised telethon to raise money for the victims of Hurricane Katrina.

He was also seen as a sore loser in 2007 after he blamed racism when he lost to pop princess Britney Spears at the MTV Video Music Awards, and then shocked viewers at the same awards show two years later when he interrupted country singer Taylor Swift's speech as she accepted the award for Best Female Video to say Beyonce should have won.